Using IG to stream broadcasts has become progressively popular amidst users who want to interact with their own viewers instantaneously. Instagram Live is a feature enables people to broadcast real-time footage that can be viewed by their own audience at that very moment.
Many influencers, brands, and celebrities have embraced IG's real-time option to connect with their supporters on a more personal basis. Consider using IG Live for broadcasting special content and building a deeper connection amongst your audience.